Philip Kotler Explains How Marketing Works Best When Married to Innovation “You know there are companies that are good at one or the other (innovation or marketing). But that is not enough, because if you’re good only at marketing, the problem is customers will change, they will have new wants…you need innovation to prepare new
The Future of Influencer Marketing Post Covid-19 From the past few years, we have come across a lot of words like influencers and creators. Often, we are mistaken by the perception that social media influencers are those who have thousands and millions of followers, they post videos and photos and thus get paid for it.
Where do brands go from here? How do brands stay in lockstep with customers’ shifting behaviors, outlooks and needs? For a sense of how brands can best move forward, I asked Paul Marobella, chairman and CEO, Havas Creative, North America, to share a few of his perspectives. Paul Talbot: A marketing strategy created pre-pandemic… how
4 Emerging Trends Marketers Are Leaning Into Right Now In recent weeks, the brand marketing community has rallied together over many virtual conversations and Slack chats to hash out the challenges, opportunities and perspectives we’re all facing today.During these conversations, four core themes have emerged. These ideas are not only imperative for marketing in this
8 Marketing Metrics to Focus on in 2020 Tracking your key marketing metrics is essential to running an accountable, effective marketing program. If you're not measuring your performance, how can you know you're on the right track? But then, extending from this, you also need to know what the right metrics are, in alignment
Is Video marketing the future of content marketing? In 2018, about 85% of all internet users in the US watched videos online. A survey from Wyzowl, found that in 2019, 95% of marketers were planning to increase their video marketing budgets for 2020. These statistics clearly point towards an increase in the interest in videos.
