The Future of Influencer Marketing Post Covid-19 From the past few years, we have come across a lot of words like influencers and creators. Often, we are mistaken by the perception that social media influencers are those who have thousands and millions of followers, they post videos and photos and thus get paid for it.
Where do brands go from here? How do brands stay in lockstep with customers’ shifting behaviors, outlooks and needs? For a sense of how brands can best move forward, I asked Paul Marobella, chairman and CEO, Havas Creative, North America, to share a few of his perspectives. Paul Talbot: A marketing strategy created pre-pandemic… how
4 Emerging Trends Marketers Are Leaning Into Right Now In recent weeks, the brand marketing community has rallied together over many virtual conversations and Slack chats to hash out the challenges, opportunities and perspectives we’re all facing today.During these conversations, four core themes have emerged. These ideas are not only imperative for marketing in this
